 promoting your pub your pub is unique webinthebox® great pubs offer what does that all cost? why webvertise? why webinthebox®? | promoting your pub your pub is unique webinthebox® great pubs offer what does that all cost? why webvertise? why webinthebox®? | promoting your pub your pub is unique webinthebox® great pubs offer what does that all cost? why webvertise? why webinthebox®? | promoting your pub your pub is unique webinthebox® great pubs offer what does that all cost? why webvertise? why webinthebox®? | promoting your pub your pub is unique webinthebox® great pubs offer what does that all cost? why webvertise? why webinthebox®? | | promoting your pub your pub is unique webinthebox® great pubs offer what does that all cost? why webvertise? why webinthebox®? |
| icaramba! - promoting your pub
| According to figures published by the BBC recently, pubs are closing at an alarming rate. Like all businesses, the pubs that survive our current economic downturn will be the ones that have promoted themselves best. iCaramba! specialises in making easy to manage websites for pubs that really get noticed.
Through experience of promoting small businesses on the internet, pubs can now benefit from a 'package deal' of pages, features and functions that are fairly universal. This level of standardisation has made it possible to offer publicans a very special deal. | | promote and surviveThe government is so concerned that Rob Wilson MP has published a 13-point plan to 'Save Your Pub'. We reckon it is utter tosh, but you can read it if you like. To really save your local, there is only one way: USE IT. Read on to find out how a professional, dedicated web presence can encourage existing and new customers to do just that. |
icaramba! - your pub is unique
| Your pub has something unique that people want. That can be said without fear of contradiction as it is true of every pub in the country. Whether it is the atmosphere, the food, the building itself or the people that work or go there, it has its very own x-factor. Using iCaramba!'s specialist team, this essence can be distilled and presented to the public attractively, quickly and cost-effectively. | | extend the boundariesOne thing that keeps people coming back is the atmosphere in your pub, the spirit of community and belonging that is unique in British culture. By encapsulating this in your web presence, the character of your pub is no longer confined to inside the building. Customers can dip into the pub's culture even if they are thousands of miles away, even when you are closed.
Publishing your events, menus, guest beer list, quiz results and party photos is really simple using the built in content management system of Webinthebox®. |
icaramba! - webinthebox® great pubs offer | The Webinthebox Great Pub Offer site comprises: - Home page
- About us/history/background of the pub
- Menu
- Beers/wine list/featured brewery
- Regular attractions
- Calendar of special events
- Functions/weddings/private parties/conferences etc.
- Meet the team
- Photo gallery
- Contact details/email us
- Testimonials/guestbook page
- Links (helps with search engine performance)
- Full Content Management System with training
and there's more- Content upload and copywriting assistance for initial setup
- Upload of your photographs and images (up to 50)
- Unique graphic suite and colour scheme created to your specification
- Choice of layouts to totally personalise your site
- Your site added to Google Local Business Section
- Submission to dMoz search engine database
- Initial optimisation of content and meta information
- Site added to greatpubs.co.uk
- Your site added to the great pubs Google map
- Up to 5 email boxes
- First year’s web hosting
- Domain registration or transfer (subject to availability, .uk domains inclusive, .com etc. at small additional cost)
- This offer is only available to a limited number of pubs related to the population in your catchment area.
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icaramba! - what does that all cost?
| Webinthebox® Great Pub Offer: £750 + VAT. Ongoing costs are low too, just £9.95 per month + VAT for annual service cgarges that cover automatic hosting and domain registration renewals, weekly backups and core file maintenance. Optional mailbox spam and virus filtration can be added at a small monthly cost of £3 + VAT per mailbox.
Because the last thing you want every time you change a few items in your menu, or add a calendar event is a bill, Webinthebox® includes a powerful yet simple content management system. This allows you to add pages and change virtually everything about your site whenever you want to. | | optional extrasThere are a couple of optional items that can help extend the spirit of your pub community even further or help you with some of the jobs you just can't find time to manage: | Newsletter page (includes emailshot function) | £180 + VAT | | Forum/bulletin board | £240 + VAT | | Photography (per day) | £250 + VAT | | Additional page (set up and populate with information) | £ 60 + VAT | | Quarterly search engine performance review meeting | £ 60 + VAT |
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icaramba! - why webvertise? | "It is now as unthinkable for any business not to have a professional, dedicated web presence as it was for them not to be in the phone book ten years ago."
A great website is not an alternative way of doing business, we see it as an additional way of getting people to use the existing channels. As such, it is your best chance of progressing business to the next stage without actually being there.
There are only three ways to increase the amount of business you do:- Find more customers for your pub
- Sell more of your product portfolio to your existing customers
- Best of all, do both of the above
Finding new customers.
In common with most other businesses, nearly three quarters of people now claim that they use the internet to evaluate businesses before making a purchase of any kind. Branding has changed forever since the inception of the internet. It is no longer enough to operate the kind of business that people are looking for in the area in which they are looking. A professional, dedicated web presence can now make all the difference to a potential new customer’s decision.
The website can also encourage organic growth by giving visitors the opportunity to spread the word through sending links to their friends and colleagues.
Keeping existing customers.
By extending the sense of community beyond the pub doors, landlords can now engage their customers while they are at work or at home, even when the pub is closed. As the social centre of many communities, the local pub is the place where people look for entertainment and a sense of belonging. Events calendars, gallery pages, comments or guestbooks can all keep that spirit alive even when you don’t have face to face access to your customers. Regular newsletters are a great way of adding a sense of belonging, and as a part of your Webinthebox site, they don’t cost you anything in print and postage.
Getting more business out of the customers you have.
By actively promoting your menu, regular events and private parties/functions room, you can give your customers regular new ideas about what they can use your business to provide.
Getting feedback and ideas.
Through the email function, enquiries page, or simple questionnaires, you can gauge the opinions of your customers about what they want from your business. Using Webinthebox, all these things are easy to do and can provide valuable feedback to help you offer the products and services that people are going to buy. |
icaramba! - why webinthebox®? | The independence you want, the support you need
Because Webinthebox is only sold by humans to humans, you have access to your local Webinthebox franchisee. All our franchisees are chosen for their business acumen and ability to design, format and present your message. Through the CMS, you can manage any aspect of your site, from content and images through to colour scheme and layout. You get the training to do as much or as little of this as you want, and your Webinthebox franchisee is always there to help you with the bits you don’t have the time, resources or desire to do for yourself, all at a very reasonable hourly rate. If you want to do it all yourself, great! If you want it all done for you, that is great too. In practice, most sites are produced and updated through a combination of both. It is this cooperative approach that sets Webinthebox apart from other website offerings.
Great search engine performance
Your pub can be found by a whole new market. The architecture of Webinthebox is designed to appeal to people and search engines equally. By taking the key phrases that you provide and distributing them to the strategic key points in the site structure, you have the best possible chance of achieving a natural front page listing.
Added to that, within the Webinthebox Great Pub Offer package, your details are added to the Google Local Business listings (the ones that appear next to the map) at no extra charge, and you are also added to the search engines open database (dMoz), and you get a featured listing in our new directory site, greatpub.co.uk. Last but not least, you get added to the Great Pubs Google map. All Webinthebox sites are linked to all others, which really does give a boost to search engine performance.
Easy updates
With the Webinthebox content management system it is easy for you to keep your information, calendars, menus, pictures and team details up to date. You get training as part of the package and once they get used to it, many Webinthebox customers liken the level of skill required to keep your site working well with that of requesting an insurance quote online, and everybody can do that!
Flexible layouts
Each page can have its own layout and colour scheme. While we usually advise customers to keep these consistent throughout the site, there is often a case for making a special page like the Christmas menu stand out with its own graphic treatment and colour scheme. It takes only seconds to change from one colour scheme to another, so it is very easy to let your creative self have a field day.
Expandable structure
With Webinthebox it is simplicity itself to add new pages and new topics to existing ones. As your business evolves and changes, your website can easily evolve with it. There are over 30 pages with standard functions to choose from, and you can add to these with free content pages that contain any combination of text and images that you wish to add. Standard functions include reports for pub sports events, sponsor pages to feature advertisers that you wish to promote, suggestions box pages, send to a friend links and many, many more.
You can even add a ‘virtual jukebox’ to encourage voting on the playlist for a function or DJ night.
Cost effective, simple and quick
Webinthebox is highly affordable and thanks to the CMS mentioned above, you don’t have to get another bill every time you need to make some changes. It is really easy to set up your new site too, just tell us what you want to say in the first instance, give us some pictures, a logo and any other graphics you would like used, and your Webinthebox franchisee will do the rest. Provided the domain name you want is available, the whole process only usually takes a number of days rather than weeks, but we say two weeks to be on the safe side.
Two way information
Webinthebox is geared up to make it easy for site visitors to tell you what they want and to take the next step towards doing business with you. The email contact form is highly secure, and does not rely on a simple ‘mailto’ link so often found on cheap DIY template type sites. All the contact information entered goes into a database that you can then use for your promotions so that you can follow the old motto “Never forget a customer, never let a customer forget you”.
Reliable hosting
To make sure that your site keeps on keeping on, Webinthebox avoids the pitfall of using cheap shared server space. All our sites are hosted on dedicated servers so that as a Webinthebox customer, you will receive our hosting pledge:
- We will never host a Webinthebox site on a non-Webinthebox server
- We will never host a non-Webinthebox site on a Webinthebox server
- We will never host more than 100 sites on any server
- We will never issue ftp login details to any non-Webinthebox personnel
Added to that, the core functionality in Webinthebox comes from a set of standard files that are updated on every server every day. This means that if the latest web browser makes it necessary to change the way our websites work, you are never more than 24 hours away from the very latest version.
Our back up regime is also very important. Every site and its contents is backed up every week to the server, the resultant files are downloaded to local computers in our office and these are backed up every hour to remote hard drives and RAID systems. The best thing about the backup is that it is a snapshot of how your site is every Sunday morning, so if you make wide ranging changes, then decide you don’t like them, it is simply a matter of reloading the previous version of the content tables. OK, there is an admin charge for doing this, but it can save you a lot of work. |
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